Onvia Executive Vice President Irvine Alpert penned an article for the December 20008 issue of Construction Executive magazine. The article, titled “Smart Ways to Generate Marketing and Sales Leads,” lists several sources of marketing and sales leads that companies may not currently targeting.
In addition to “direct leads” such as RFPs, Alpert outlines strategies to find sources of “indirect leads” - sources of information that can help identify sales opportunities, even before solicitations begin for the project.
Read the entire article at http://www.constructionexec.com/Issues/December_2008/Business_Development.aspx